This morning, Judge Abrams dismissed a purported class action against Disney Interactive for alleged violations of the Video Privacy Protection Act (“VPPA”), a 1988 privacy law that was passed after Supreme Court nominee Robert Bork’s video rental history became public. According to the plaintiff, Disney had disclosed “personally identifiable information” to a third party data analytics firm (Adobe, a non-party), who was then able to use the information to identify specific users and the Disney Channel videos they watched on a Roku device.
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